Form & Content

I found this piece in the International Designers Network magazine and the piece is done in the context of recycling and going green. The connection between the content and form is the way the map of the world is utilized as a mask in the type itself. The map is showing through the words, “Designers make the world’s most beautiful trash.” It gives the meaning of the text a bigger impact on the viewer and makes it blatantly clear what the idea is that the designer is trying to get across.
Furthermore, the piece is visually interesting because the designer took out all of the fully enclosed counters in the type and that lets the green of the map have more space to fall on and it really makes the letters stick out because it’s a little different and you notice it right away. The designers’ emphasis is definitely on the text because it is a lighter color with a drop shadow and also has a green map showing through it, which makes it jump out from the background because the background is a very dull earth tone and the map and trash can take on the dull earthy tone as well. The text is also the largest part of the over all design. However, even though the text pops off of the background the whole design is united because the map is in the background as well, it’s just dulled down.

Moreover, The type is integrated with the image in the design because the type and image are united as one. The designer uses emphasis and unity to create a complete and intriguing design and it really makes the viewer or reader realize what kind of impact the designer intended you to feel when you looked at this image.